最近，陆续有卖家咨询自己的亚马逊账号因为DMCA(反通知)而被封号的情况：
Dear Seller,
Your Amazon seller account has been deactivated in accordance with section 3 of Amazon's Business Solutions Agreement. Your listings have been removed.
Why did this happen?
We took this measure due to incorrectly using the DMCA counter-notice process . This is a violation of Amazon’s Seller Policies and Seller Code of Conduct:
https://sellercentral.amazon.com/gp/help/G1801
Has your account been deactivated in error?
If you believe there has been an error, please submit an explanation. Your explanation should include the following information:
-- Evidence or examples that demonstrate your account complies with our Seller Code of Conduct policy.
How do I send this information?
Submit this information in Seller Central Help:
https://sellercentral.amazon.com/performance/dashboard?ref=ah_em_mpa
If you have questions about this policy, please contact us:
https://sellercentral.amazon.com/cu/contact-us
After 90 days following this notification, you may separately request a funds disbursement by contacting disbursement-appeals@amazon.com. We will conduct a separate investigation to evaluate your account. If we find that you have engaged in deceptive, fraudulent, or illegal activity; or have abused our systems or repeatedly violated our policies that protect our customers and selling partners, we may withhold some or all funds in your account.
You can view your account performance at https://sellercentral.amazon.com/performance/dashboard?reftag=email_suspend or select Account Health on the home screen of the Amazon Seller app on your iOS or Android device. The Account Health page shows how well your account is performing against the performance metrics and policies required to sell on Amazon.
为什么会这样?
我们采取这一措施是因为不正确地使用了DMCA反通知程序。这违反了亚马逊的卖家政策和卖家行为准则:https://sellercentral.amazon.com/gp/help/G1801
首先，我们先来了解下什么是反通知？
进行反通知时我们需要注意以下几点：
1.DMCA 反通知仅适用于在美国收到的版权声明；
2.认为投诉的内容并不侵权；
3.声明需要真实，无任何修改，并承担相应的法律责任；
而根据最近几个此类型的case沟通后得到得细节，卖家在进行反通知前，先对申诉的listing(asin）内容进行了修改，再提交DMCA(反通知)，这一行为，被亚马逊判定不正确地使用了DMCA反通知程序。
DMCA反通知是认为投诉的内容并不侵权，所以是无需进行任何修改的；反之，如果需要进行修改，那就只能承认侵权进行正规申诉。
还有另一种是被判了行为准则，根据客户内部查因出来的结果是使用DMCA反通知程序欺诈：
图片来源于客户的冻结邮件
从内部查因结果备注：审核出该卖家无权销售这些产品，并且冒用DMCA反通知避免移除ASIN, 指出：没有法律批准不得回复。
申诉：必须走法律程序或者由权利人发给亚马逊的撤诉信，不然拒绝。
声明：该篇文章为卖家之家特约作者“卖家无忧”投稿文章，转载本文不得修改标题及原文，并保留来源以及原文链接，否则我们将保留追索权利。
